Exceptional 4×4 travel to exceptional destinations for exceptional people

Morocco | Tunisia | Pyrenees | Spanish Badlands | Iceland | Wales | Lake District | Yorkshire Moors | Yorkshire Dales

United Kingdom

4x4 Tours and Adventure Holidays

You will be amazed at what UK 4×4 tours offer once you get off the beaten track. The terrain is varied and scenic, and at times quite technical.


Destination Europe

A diverse list of destinations and landscapes varying from The Spanish Badlands to the mountains of the Pyrenees and Alps.


Destination Balkans

A thought-provoking journey of contrasts. One of beautiful scenery, the other a reminder of the war that ravaged the region not too long ago.

North Africa

Destination Morocco

The 4×4 enthusiast’s utopia. It has everything from the expansive Sahara desert to the high trails of the Atlas mountains.

North Africa

  • Atlas Mountains
  • Sahara Desert
  • Western Sahara
  • Morocco
  • Tunisia

North Africa 4×4 tours are a 4×4 enthusiasts’ utopia. With expanses of open desert and mountain trails, the region offers a true wilderness experience. The landscape is as diverse as the Berber, Arabian, and European cultures that influence the region and Morocco’s people are amongst the friendliest you will find anywhere. The bustling streets of Morocco’s antiquated towns and cities, dating back centuries, are a treat to behold. Visiting Morocco on a 4×4 holiday is a unique experience you will remember forever.

New for 2023 is Tunisia

Russ Dykes

Russ Dykes

About Russ

Russ Dykes, the owner of Ardventures, is passionate about 4×4 adventure travel and loves visiting faraway destinations, meeting people and learning about their culture. When you travel with Ardventures, you will learn about the people and places you visit, in addition to having a load of fun in your 4×4 with like-minded people who share your passion.

Russ is a member of The Royal Society for the Prevention of Accidents (RoSPA) and a qualified first-aider. He has decades of experience in the 4×4 industry and is well known for his previous role as a Dealer Principal at Land Rover dealerships across North Yorkshire.

Ardventures has a dedicated 4×4 facility at Askham Bryan College near York, which is a great venue to experience 4×4 driving and improve your skills and knowledge through practical driving sessions. He also provides regular training to the likes of Mountain Rescue England and Wales and the NHS.

If you want to “brush up” on your 4×4 driving skills or are a complete novice and want to learn, give Russ a call on 07974 356 516.


  • Pyrenees
  • Spanish Badlands
  • Cathare Trail
  • Galicia
  • Iceland

Our European 4×4 tours will take you to Iceland, Galicia, the Pyrenees or the Spanish Badlands offering diverse experiences to the 4×4 enthusiast. Galicia, in the northwest region of Spain, borders the Atlantic coast and is strung with cliffs, sandy beaches and fishing villages where you will find some of the finest seafood in Europe. Inland, it’s all deep green valleys and mountain trails. If you like altitude, the French and Italian Alps or the Pyrenees are probably your ideal choice. If remote desert adventures are your pleasure, it has to be the Spanish Badlands.

Prefer something different? Iceland’s epic landscape is the place for you.

New 4×4 Product Launch Services

Jeep JL Launch 2018

Product Launch Services

Ardventures is experienced at working with global manufacturers when presenting their new vehicle products to the media.

This photograph was taken at the top of Parkamore in the Lake District when Jeep asked us to provide routes and experienced guides to help them present their 4×4 vehicles.

Parkamore, at the time, was a fitting challenge for the Jeep brand and presented the ideal media opportunity for the Jeep marketing department to demonstrate the Jeeps in their natural environment.

For more information about product launch services, please contact [email protected] or call us on +44 (0)7974 356 516.

United Kingdom

  • North Yorkshire Moors
  • Yorkshire Dales
  • Mid & North Wales
  • Coast to Coast

The United Kingdom has some amazing trails with fantastic views that you can reach in your 4×4. The North Yorkshire Moors is ideal for the beginner with easy trails. The Yorkshire Dales presents a slightly more challenging experience and you can combine both the North Yorkshire Moors and the Yorkshire Dales for a two-day tour. If you’re looking for a longer break, our five-day coast to coast starts on either the west or east coasts and finishes on the other.

If you’re looking for something more challenging, our Wales tours would be for you. You will need a well-prepared 4×4 with good ground clearance or underbody protection to avoid potential damage. Contact us before booking for further advice.

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