Exceptional 4×4 travel to exceptional destinations for exceptional people

United Kingdom

4x4 Tours and Adventure Holidays

You will be amazed at what UK 4×4 tours offer once you get off the beaten track. The terrain is varied and scenic, and at times quite technical.


Destination Europe

A diverse list of destinations and landscapes varying from The Spanish Badlands to the mountains of the Pyrenees and Alps.


Destination Balkans

A thought-provoking journey of contrasts. One of beautiful scenery, the other a reminder of the war that ravaged the region not too long ago.


Destination Morocco

The 4×4 enthusiast’s utopia. It has everything from the expansive Sahara desert to the high trails of the Atlas mountains.

United Kingdom

  • North Yorkshire Moors
  • Yorkshire Dales
  • Lake District
  • Mid & North Wales
  • Coast to Coast

We will be drastically reducing scheduled UK tours from and including 2023, operating only the occasional tour by request.

You don’t have to travel far from home to find green lanes and magnificent views. You can join us on weekend tours around the North Yorkshire Moors, Yorkshire Dales, Lake District, and the more challenging environment of Wales. If you want to join us in Wales, you will need a well-prepared 4×4.

For an extended experience, why not join us on our five-day coast to coast tour and make a holiday of it? We do it in both directions, east to west and west to east.

Never done any green-lane driving before but always wanted to give it a go and learn what it’s all about? We run regular “suitable for all” tours. See the United Kingdom section for more information.

Our tours are family-friendly and your pets are welcome on most UK tours. Contact us before booking for more information.

Russ Dykes

Russ Dykes

About Russ

Russ Dykes, the owner of Ardventures, is passionate about 4×4 adventure travel and loves visiting faraway destinations, meeting people and learning about their culture. When you travel with Ardventures, you will learn about the people and places you visit, in addition to having a load of fun in your 4×4 with like-minded people who share your passion.

Russ is a member of The Royal Society for the Prevention of Accidents (RoSPA) and a qualified first-aider. He has decades of experience in the 4×4 industry and is well known for his previous role as a Dealer Principal at Land Rover dealerships across North Yorkshire.

Ardventures has a dedicated 4×4 facility at Askham Bryan College near York, which is a great venue to experience 4×4 driving and improve your skills and knowledge through practical driving sessions.

If you want to “brush up” on your 4×4 driving skills or are a complete novice and want to learn, give Russ a call on 07974 356 516.


  • Atlas Mountains
  • Sahara Desert
  • Western Sahara

Morocco 4×4 tours are a 4×4 enthusiasts’ utopia. With expanses of open desert and mountain trails, Morocco offers a true wilderness experience. The landscape is as diverse as the Berber, Arabian, and European cultures that influence the country, and Morocco’s people are amongst the friendliest you will find anywhere. The bustling streets of Morocco’s antiquated towns and cities, dating back centuries, are a treat to behold. Visiting Morocco on a 4×4 holiday is a unique experience you will remember forever.

New 4×4 Product Launch Services

Jeep JL Launch 2018

Product Launch Services

Ardventures is experienced at working with global manufacturers when presenting their new vehicle products to the media.

This photograph was taken at the top of Parkamore in the Lake District when Jeep asked us to provide routes and experienced guides to help them present their 4×4 vehicles.

Parkamore, at the time, was a fitting challenge for the Jeep brand and presented the ideal media opportunity for the Jeep marketing department to demonstrate the Jeeps in their natural environment.

For more information about product launch services, please contact [email protected] or call us on +44 (0)7974 356 516.

Askham Bryan 4×4 Experience

  • 4×4 systems and how to use them effectively and safely
  • Understanding traction aids
  • Approach, departure and ramp over angles
  • Failed hill climbs
  • Negotiating side slopes safely
  • Safe and effective use of a 4×4 winch

Our Askham Bryan 4×4 experience site has been purpose-built and offers a challenging experience for those wishing to improve their driving skills and knowledge. If you’re a total novice, it’s a great way to learn the basic skills needed for effective 4×4 driving. It’s also a fun day out.

We offer half-day, full-day and two-day sessions.

For more information and to discuss your needs, please email [email protected] or call Russ on 07974 356 516.

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