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YORKSHIRE 4×4 FOUNDER LAUNCHES NEW EXPEDITION AND TRAINING BUSINESS

As some of you already know, Russ founded Yorkshire 4×4 Treks in 2011 which later became Ardent Off Road. In August 2019, Russ made the difficult decision to leave the company he founded to establish a new business, Ardventures. The full story, written by Mike Trott, can be found in the October edition of 4×4 Magazine (www.4x4i.com). The magazine does require a subscription or over the shelf purchase but it contains some interesting facts about Russell Dykes, in particular, his career in the motor trade as a Landrover Dealer Principal and later as an independent workshop owner, leading on to Yorkshire 4×4 Treks and Ardent Off Road. It also explains the relevance of “ARD” in the name of the businesses Russ has founded and owned and his plans for Ardventures. It makes interesting reading and explains something about one of the best known and respected names in overseas 4×4 expeditions and green-laning in the United Kingdom.